ACURA

LESS TALK
MÁS CULTURA

The Hispanic culture lives strong in its people and vibrant traditions. To celebrate #HispanicHeritageMonth, ACURA partnered with artist @rafalejandro_g to create a uniquely Latino illustration that gathers inpsiration from the many cultures and regions that make up the community. This is what he had to say:

“Hispanic heritage is defined, among many other things, by its diversity. In its core, it’s a complex and layered universe of multiple influences. The European, African, Native American influences all come together to create a great cultural symbiosis generated by multiple expressions of identity, collectiveness, homeland…”

To accompany the main art we also developed a series of GIPHY stickers that allowed users to share their heritage pride on social media.