AT&T/YAVEO

SI LO TUYO ES…IF YOU LIKE…

Before AT&T swallowed up DirecTV, it was set to launch a streaming service for the Latino community, called YAVEO, that had something for everyone. With this campaign the goal was to showcase the endless possibilities of genres on the platform and combine them in a way that was surprisingly unexpected. Plot Twist: If you like Mafia & Comedies or Action movies & Kids shows you can have the best of both worlds with YAVEO. This launch encompassed a 360 campaign that contained everything from traditional broadcast, social media, digital and programmatic emails.