Marco Vides

Creative DirectorArt DirectorAI Creative

Selected work

Ideas don’t stay still.

Fourteen-plus years of ideas for Honda, Acura, AT&T, Stella Artois and Morgan & Morgan.

Made for TV, feeds, walls and phones.

Lately, made with a little help from machines.

01HondaCivic Como Tú20198 films · Pre-roll + social
Stylish glasses — Stylish exhaust

01/08 Stylish glasses Stylish exhaust

Como Tú

(Like you.)

Young Latinos and the 2019 Civic have a lot in common. So every feature got a passion to match.

Case study
02HondaHispanic Heritage Month5 artists · 10 films · stickers · wallpapers

Alegría, respeto, sueños…

Espíritu Desafiante by Nataly Menjivar — from first sketch to final color.
Espíritu Desafiante Nataly Menjivar
Respeto by Katty Huertas — from first sketch to final color.
Respeto Katty Huertas
Sueños by Florencio Zavala — from first sketch to final color.
Sueños Florencio Zavala
Pasión by Eugenia Mello — from first sketch to final color.
Pasión Eugenia Mello
Alegría by Victor Melendez — from first sketch to final color.
Alegría Victor Melendez

Five Latino artists, five values Honda shares with the community. Each piece goes from sketch to final.

Case study
03AcuraWorking Mom2021Film · social · rich media · EN + ES
An Acura MDX drifts through desert dust on a closed course.

Working Mom

A luxury SUV with the soul of a supercar, pitched at the most demanding job there is. Aired in English and Spanish, set to “NMI” by Samantha Sanchez.

Instagram Stories ad for the all-new MDX.
Social · 9:16
04AT&T / YaveoSi lo tuyo es…Launch · broadcast · social · digital · email

Si lo tuyo es…

(If you like…)

Mafia & Comedies

Plot twist: you don’t have to pick. Four spots for AT&T’s Spanish-language streaming launch — plus the display, social and programmatic email that ran around them.

Banner: “Your heroes live here.”
Banner: “Your villains live here.”
Spanish launch email: “Aquí vive lo tuyo.”
Case study
05Morgan & MorganThere’s a Reason, You Wouldn’t, Power Move2025—2026Associate Creative Director · national · in-house

Morgan & Morgan — There’s a Reason, You Wouldn’t, Power Move

THERE’S A REASON.

2025 Water Fight · Ball Boy · Pro Eater · School Zone

YOU WOULDN’T.

2026 Laid Off · Babysitter

POWER MOVE.

2026 Merman

Comedy with a closing argument. National campaigns across broadcast, digital, audio and out-of-home, made by Morgan & Morgan’s in-house team — where I’m one of two associate creative directors.

06HondaMilestones2022:30 · social · 9:16

Choose your player

HR-V social: choose your player — Graduate.
HR-V social: choose your player — Musician.
HR-V social: choose your player — Hikers.

Life’s milestones, framed as levels: a :30 where grad school, a music career and a first home float into view — and a social series that lets you pick who you are.

A driver's glasses reflect a floating “Save for a home” milestone.
Milestones :30 — Unlock the next level.
07Stella ArtoisThe Life Artois2021Illustrated campaign · West Coast communities

The Life Artois

One glass, many traditions.

Case study
08AcuraCultura Shift2022Launch film · social
A red Integra under neon on a night street.

Cultura

Collage: tacos over tile against a pink sunset with palm trees.

The Integra came back, so we took it to the neighborhood — street signs, dominoes, neon and a DJ crew.

Case study
09AcuraLess Talk Más CulturaArtist collaboration · GIPHY stickers

Less talk.Más cultura.

Illustration by @rafalejandro_g: a collage heart of Latino culture — guitars, flowers, masks, records.

One illustration by @rafalejandro_g, many cultures. Plus GIPHY stickers so people could post their own heritage pride.

Case study
10OrciOrci Agency RebrandIdentity · presentation · photography · social · space
The Orci mark cycling over textures: knit, marble, sprinkles, leaves.

Orci

Agency rebrand

A family-owned agency, founded in 1986, going from stale and corporate to relatable and cool. Brighter colors, a streamlined mark, and a system carried all the way to the walls.

Case study
Orci business cards on wood against red.
Social post: a pool float shaped like the Orci mark.
3D render: floating Orci rings.
Office mural in the new palette.

Index

10 projects
  1. 01Civic Como TúHonda2019
  2. 02Hispanic Heritage MonthHonda
  3. 03Working MomAcura2021
  4. 04Si lo tuyo es…AT&T / Yaveo
  5. 05There’s a ReasonMorgan & Morgan2025—2026
  6. 06MilestonesHonda2022
  7. 07The Life ArtoisStella Artois2021
  8. 08Cultura ShiftAcura2022
  9. 09Less Talk Más CulturaAcura
  10. 10Orci Agency RebrandOrci

Side effects

Loops, stickers, renders, process and prototypes — the pieces between the pieces. Where the next idea usually starts.

Enter the lab
One mark, any surface
Atrévete a soñar
Gold standard
Sketch → final
Sí se puede
Choose your player
Heat wave
Light suit
Calaveras
Tacos at sunset
Rings
Cheers, looped

Playground

Drag. Throw. Stack. Pinch to turn and scale.