05Morgan & Morgan2025—2026

There’s a Reason, You Wouldn’t, Power Move — Morgan & Morgan

Broadcast · Digital · Audio · Out-of-home

Client: Morgan & Morgan
Project: There’s a Reason, You Wouldn’t, Power Move
Year: 2025—2026
Role: Associate Creative Director
Disciplines: Broadcast, Digital, Audio, Out-of-home

Comedy with a closing argument. Three national campaigns from Morgan & Morgan's in-house team, running across broadcast, digital, audio and out-of-home.

There's a Reason — 2025

Absurd-but-accurate scenarios that explain why certain people are simply better at their jobs.

You Wouldn't + Power Move — 2026

Two tandem national campaigns that blend comedic storytelling with legal messaging, running throughout 2026.

Watch + read

Power Move — “Merman” · Ads of the World
You Wouldn't + Power Move · Ads of the World
“Laid Off” + “Babysitter” · SHOOT
There's a Reason · SHOOT

Credits

Agency: In-house
CCO: Carlos Wigle
CGO: Yehuda Apfelbaum
ACDs: Natalia Cade, Marco Vides
Directors: The Dynamic Jewo

Next — Honda

Milestones