Marco Vides

About

Hey, I'm Marco.

A first-generation Salvadoran creative, born and raised in LA.

Marco sitting on the roof of a graffiti-covered bus in the desert, wearing a Dodgers cap.

Marco, somewhere past the city limits.

Hello

I've spent fourteen-plus years in art direction and creative development: Spanish-language launches for Honda and Acura, a streaming service for AT&T, cultural campaigns for Stella Artois and, most recently, national comedy for Morgan & Morgan as an associate creative director.

I also run Artificial WIntelligence — my own lab for testing what generative AI can do for ideas, brands and the people who make them. Same job. More tools.

Selected experience

  1. Artificial WIntelligenceChief Generative OfficerNowMy lab for generative AI experiments.
  2. Morgan & MorganAssociate Creative Director2025—2026In-house. National broadcast, digital, audio and OOH.
  3. OrciAssociate Creative Director, Senior Art DirectorMulticultural agency, Los Angeles.
  4. California State University, NorthridgeArt — Graphic DesignEducation

Brands I’ve made things for

What I do

  • Creative direction
  • Art direction
  • Graphic design
  • Branding
  • Web design
  • Social
  • Film
  • Generative AI

How I work now

Ideas first, craft always. AI sits in the toolbox next to the camera, the type and the edit — useful for thinking faster and seeing further, never a substitute for taste.