Hispanic Heritage Month — Honda
Alegría, respeto, sueños…
- Honda
- Hispanic Heritage Month
- Artist partnerships, Process films, TikTok, GIPHY stickers, Wallpapers
Alegría, respeto, sueños… Honda and the Latino community share a lot of the same core values. To celebrate Hispanic Heritage Month, we partnered with five Latino artists who brought those values to life through their art.
The idea
Instead of telling the community what Honda stands for, we asked five Latino artists to show it. One value each, in their own hand.
From the first line to the last color
“A challenging spirit is the energy that leads us to be better than the day before.”
TikTok
Around the art
The artwork kept traveling after launch: GIPHY stickers people could drop into their own posts, and a #WallpaperWednesday set made for phones.
GIPHY stickers
Credits
- Eugenia Mello
- Katty Huertas
- Nataly Menjivar
- Florencio Zavala
- Victor Melendez
Working Mom
