03Acura2021

Working Mom — Acura

Client: Acura
Project: Working Mom
Year: 2021
Disciplines: Film, Social, Rich media, Display, English + Spanish

The all-new Acura MDX is a luxurious performance SUV with the soul of a supercar. The challenge: connect it emotionally to the needs and wants of affluent Latino millennial families.

The idea

The soul of a supercar, built for the most demanding job there is.

Aired in English and Spanish, set to “NMI” by Samantha Sanchez — a rising singer-songwriter and content creator born in Madrid and based in Miami.

Working Mom — Working Mom:30 — English

Social

Social 1 — Social 1Instagram Stories

Social 2 — Social 2Instagram Stories

Social 3 — Social 3“Experto manejando a su familia.”

A family laughing together inside the Acura MDX on a desert road.

Rich media + display

Four frames of an expanding rich-media unit for “la totalmente nueva MDX”.

Display banner: the family in the MDX beside the “La totalmente nueva MDX 2022” lockup.

Credits

Music: “NMI” — Samantha Sanchez

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