10Orci

Orci Agency Rebrand — Orci

Agency rebrand

Client: Orci
Project: Orci Agency Rebrand
Disciplines: Identity, Presentation, Photography, Social, Environment

Founded in 1986, Orci is a family-owned agency that strives to give voice to the underrepresented. Its identity needed to go from stale and corporate to relatable and cool — a brand people feel comfortable with.

The idea

Brighter colors. A streamlined mark built to hold its own against any background — carried into every piece of the agency, down to the walls.

Yellow pattern of the Orci mark with “Marketing that matters” and “Since 1986”.

Look and feel

Orci business cards on a wooden surface against a red background.

Orci letterhead and yellow notebook on clipboards.

“Marketing That Matters” lettering in blocky multicolor type on navy.

Presentation

Presentation slide: Orci capabilities.

Presentation slide: meet the Orci team.

Presentation slide: how we can help you, with a donut chart.

Presentation slide: grid of Orci marks on yellow, red and navy.

Presentation slide: pattern of outlined Orci rings on yellow.

Presentation slide: “Thank you.” on navy.

Photography

Team portrait: a man in a cap holding two donuts over his eyes.

Team portrait: a woman smiling behind a coffee mug.

Team portrait: a man in black holding a small dog on his shoulder.

Team portrait: a woman laughing, hugging herself.

Team portrait: a man hugging a green plush dinosaur.

Team portrait: a woman pretending to talk on the phone.

Social

Social post: a pool float shaped like the Orci mark. “Heat wave.”

Social post: the Orci mark as a melting popsicle. “Summertime drip drip.”

3D render: a gold ring with a marbled insert.

3D render: floating blue rings with red glass centers.

The office

Office mural in the new palette, mocked up along a corridor.

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