Si lo tuyo es… — AT&T / Yaveo
(If you like…)
- AT&T / Yaveo
- Si lo tuyo es…
- Launch, Broadcast, Social, Digital, Programmatic email
Before AT&T swallowed up DirecTV, it was set to launch YAVEO — a streaming service for the Latino community with something for everyone. The job: show off endless genres by combining them in surprisingly unexpected ways.
The idea
Plot twist: you don't have to pick a genre. If you like mafia & comedies — or action movies & kids' shows — you get the best of both worlds.
Four spots, eight genres
360
The launch ran everywhere the audience was: traditional broadcast, social, digital and programmatic email — in English and Spanish.
Display
There’s a Reason, You Wouldn’t, Power Move